About Us


So, who are we? Well, apart from being a rather friendly bunch, we here at I Just Love It HQ (fondly and originally known by those who love us as GoneDigging.co.uk) are a gift company, so to speak. Gift giving’s what we’re all about. No matter what the occasion, we’re on hand to help you find a great gift. We want the recipient of the gift to think, ‘I just love it.’

With kids’ books, alcohol treats, personalised gifts, toys, accessories, sweets and even some pet presents up for grabs, let us take the stress out of buying your friends and family that tangible, one-off gift, leaving you to kick back with a cuppa (or a cheeky glass of vino!) and have a browse in your own (good) time.

We’ve gifts galore, from fun, fresh and cute to sporty, homely and jaw droppingly stylish gift ideas, ready and waiting for you to peruse through. Not only that, our lovely Customer Service team are ready to help, every step of the way, to make sure your I Just Love It shopping experience is a proper breeze – just give them a shout.

Our Story

We started out as GoneDigging.co.uk, the theme behind the name being ‘digging up the perfect gift idea.’ For more than six years, GoneDigging (now I Just Love It) have been on a mission to deliver your heart’s desires.

IJLI was founded by two friends, Mike Herbert and Kevin Spindler, way back in 2008. So we’ve been around for – yep – over seven years selling super-dooper personalised pressies fit for all occasions.

We dig up original, witty, edgy, quirky, novel products – of the personalised and non-personalised variety – bringing them together in one handy online environment. Our collection is ever-expanding, helping to give you an unusual, exciting shopping experience.

As one of the leading ecommerce consumer sites in the UK, we serve up one-of-a-kind products, speedy delivery, and first-class customer service.

Our product range includes homeware, boozy treats, the latest fun and funky personalised gifts, sports books, garden gifts, calendars, children’s books, bar items, gifts for dads, grandmas, kids… you name it, we’ve got it.

How We've Grown

Located in the leafy green Harpenden, Hertfordshire, we've come a long way since we launched. Over seven years, two moves, hundreds of products and a lot of contented customers later, and we’re the company you know (and hopefully like!) today. We’re a pretty slick-running engine these days, and with products being added to our site all the time, there’s no denying we have gifts for just about anyone on the planet.

2015 and Beyond…

It’s the beginning of an incredibly exciting journey. Our aim? To make it super simple for you to stand out from the crowd – wherever in the world you may be, and whatever your taste and budget. What this means is that we’re constantly hunting down new gift ideas and innovative ways of making something original, personal and beautiful.

Want to Know More?

Eager to get some more info? Want to ask us something? Fond of our site and just fancy telling someone? We don't bite! We’d really love to hear from you! Why not drop us a line at info@ijustloveit.co.uk and our welcoming customer service team will either respond to your enquiry or forward it on to the right person. Alternatively, please give us a call on 03300 660500. If you’re all about social media, you can find us on Facebook, Google+ or Twitter @IJLIUK