Cookie Policy

Visitors to our website

When someone visits I Just Love It we collect standard internet log information and details of visitor behaviour patterns.

We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting any of our websites. We will not associate any data gathered from this site with any personally identifying information from any source.

If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Use of cookies by I Just Love It

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

The table below explains the cookies we use and why.

Cookie: ASP.NET

  • ASP.NET_SessionId
  • Stores a unique identifier for a user session.
  • Used by forms authentication to store the authentication ticket.
  • Used to cache role names.
  • Used to manage the user's anonymous identifier.

Cookie: Google Analytics

  • _utma
  • _utmb
  • _utmc
  • _utmz
  • These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Cookie: Attraqt

  • LMUID - A unique randomly assigned ID given to a user.
  • LMSID - A unique randomly assigned ID for a user’s session, same format as LMUID.
  • LMTRACK - An ID used to track the details of a Freestyle Merchandising zone that the user has clicked on.
  • LMBASKET - Used to track items that have been added to the user's basket in some cases.
  • LMSITEREFERRER - The URL of the site that the user came from.
  • LMDATA - A blob of data containing information on the user’s behaviour on the site. Only used if the browser local storage is not available.
  • ATTRAQT is a Visual Merchandising solution which our site uses to display relevant products to our customers as well as to return relevant search results via the site search.

Cookie: SessionCam

  • sc.UserId - Includes the ability to re-sort sessions from the same user.
  • sc.Statusid - Stores the value which determines if SessionCam should record the session or not
  • sc.ASP_NET_SESSIONID - A recording showing multiple pages visited during a user’s unique visit to a website is “stitched” together using details provided by this cookie.
  • SessionCamTestCookie - This cookie is set when SessionCam initialises and is only ever used to ensure we can read and write cookies. Once this cookie has been set it is deleted immediately and if the cookie fails to set, SessionCam will not attempt to record.
  • SessionCam is a website recording service which may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. Data collected by this service is used to improve our website usability. The information collected is stored and is used for aggregated and statistical reporting, and is not shared with anybody else. The purpose of the individual cookies is detailed above

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

To opt out of being tracked by Google Analytics across all websites visit